Brand Identity
Signage Design
A little slice of Italy at Spencer Outlet Centre 
Alice Pizza is an Italian inspired kitchen that operates for breakfast and lunch in the Spencer Outlet food court. 
The business, previously known as 'The Pizza Project' had recently been purchased by new owners and was in need of a rebrand to reflect the change of management and offerings. Designable was engaged to create a fresh new brand identity and signage for the shop that was modern, but still friendly, approachable.....and very Italian.
Curved typography gives reference to the passion of Italian culture, while terrazzo pattern was used to break up the bold, Italian colour palette.
Existing structures were used for the signage to work within the clients budget constraints.
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