Visual identity
Marketing collateral
A fresh start for a 30 year old business
Allgifts Australia is a retailer of quality Australian designed gifts and homewares. It is a family run business that has been around for over 30 years.
Allgifts were wanting a fresh, new look for their brand, to target a wider, youthful audience, but still be relatable to their current customers.
The solution was to create a new visual identity that was modern but still had a corporate edge.
An Australian gum nut and leaf from the original logo were modernised and incorporated in to the new design, to familiarise existing customers. A sophisticated new colour palette, modernised the brand to attract a new, youthful demographic. 

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