![](https://cdn.myportfolio.com/fdccf0466cf3d963bae029ba549a55b3/1b316d1f-1b5a-4e37-9a68-5c5ce034169a_rw_1920.jpg?h=666f66b3ecf4c83103d7940b8acaafca)
ALLGIFTS AUSTRALIA
PROJECT SCOPE
Visual identity
Marketing collateral
Visual identity
Marketing collateral
A fresh start for a 30 year old business
Allgifts Australia is a retailer of quality Australian designed gifts and homewares. It is a family run business that has been around for over 30 years.
Allgifts were wanting a fresh, new look for their brand, to target a wider, youthful audience, but still be relatable to their current customers.
The solution was to create a new visual identity that was modern but still had a corporate edge.
An Australian gum nut and leaf from the original logo were modernised and incorporated in to the new design, to familiarise existing customers. A sophisticated new colour palette, modernised the brand to attract a new, youthful demographic.
Allgifts were wanting a fresh, new look for their brand, to target a wider, youthful audience, but still be relatable to their current customers.
The solution was to create a new visual identity that was modern but still had a corporate edge.
An Australian gum nut and leaf from the original logo were modernised and incorporated in to the new design, to familiarise existing customers. A sophisticated new colour palette, modernised the brand to attract a new, youthful demographic.
![](https://cdn.myportfolio.com/fdccf0466cf3d963bae029ba549a55b3/88529686-bbb5-4cd6-ae89-41c549cb3a5b_rw_1920.jpg?h=e4a5888af1862cab55b1c1fb5093ecd6)
![](https://cdn.myportfolio.com/fdccf0466cf3d963bae029ba549a55b3/0af0cc90-0a82-4105-9df8-a49a1ebc0173_rw_1920.jpg?h=f48c44b94bc35fdbb97767574fb17cc5)
![](https://cdn.myportfolio.com/fdccf0466cf3d963bae029ba549a55b3/118f65df-c289-4bc0-8442-55a30285f82d_rw_1200.jpg?h=059338d4f68b64fd2bacdafe4fbc9117)
![](https://cdn.myportfolio.com/fdccf0466cf3d963bae029ba549a55b3/db69326f-d0a9-4eac-9dea-822b7dd3053a_rw_1200.jpg?h=2a22cac20510abecc0779ed3b38870cb)
![](https://cdn.myportfolio.com/fdccf0466cf3d963bae029ba549a55b3/970cd627-1ee9-45a1-8708-89fe93863481_rw_1920.jpg?h=379368ad7ddf86b50e51d6990966e2a5)
![](https://cdn.myportfolio.com/fdccf0466cf3d963bae029ba549a55b3/539d87eb-47fe-4404-9650-d030161cc46f_rw_1920.jpg?h=83a0f82e4763a04546d3506a51f00a88)
![](https://cdn.myportfolio.com/fdccf0466cf3d963bae029ba549a55b3/be5f5a26-5eb0-436c-8da7-0e35f1fa78f0_rw_1200.jpg?h=52c93a198adc9216c42a69ce7bfa329c)
![](https://cdn.myportfolio.com/fdccf0466cf3d963bae029ba549a55b3/a474bb00-dded-48ae-a504-ef911c70c14e_rw_1200.jpg?h=be79e96f060a45c994b5453e32ee3125)