RAINBOW TRAIN THERAPY
PROJECT SCOPE
Visual Identity
Business Cards
Begin your Journey to Freedom
Rainbow Train Therapy help people escape limiting thoughts and beliefs by understanding, releasing and transforming them with a specialised form of therapy. Amanda approached Designable to create the Visual Identity for the new start up. The name 'Rainbow Train Therapy' came from Amanda's sons passion for trains, he couldn't choose a favourite colour so he called it a rainbow train. When asked why Rainbow Train? He replied "Because it always gets you where you want to go". This explanation feeling very relevant to Amanda's business goals.
The visual identity was inspired by transformation. The colours are dreamlike and inspired by a rainbow, along with the arch shapes that flow through the identity. The icon represents the light at the end of the tunnel, and more literally a train coming through a tunnel.
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